Why Wimbledon Goes Through 200,000 Strawberries Every Year
A Sweet Tradition at the Heart of Tennis’ Classiest Tournament
When you think of Wimbledon, a few images come to mind: the all-white outfits, Centre Court drama, royal box elegance—and of course, strawberries and cream. But did you know that Wimbledon serves over 200,000 portions of strawberries and cream during the two-week tournament?
It’s more than just a snack. It’s a tradition. A ritual. A flavour of British summer.
Let’s explore how this simple dish became the taste of Wimbledon—and what it says about British culture, sports, and seasonal obsession.
The Numbers Are Wild
According to Wimbledon’s official figures:
200,000+ portions of strawberries and cream are consumed during The Championships.
These require roughly 28,000 kg (28 tonnes) of strawberries.
About 7,000 litres of fresh cream is served.
All the strawberries are picked fresh each morning at farms in Kent and delivered by 5:30 a.m.
So yes—your bowl of strawberries was probably picked just hours before it hits your spoon.
Why Strawberries? Why Wimbledon?
Strawberries have long been associated with the British summer. But the link to Wimbledon dates back to the very first tournament in 1877.
Back then, strawberries were considered a luxury and a seasonal delicacy. And Wimbledon was a genteel affair, with guests sipping tea and snacking during breaks. Over time, strawberries and cream became the thing—a timeless Wimbledon pairing like Federer and Centre Court.
Even today, while other Grand Slams serve hot dogs or empanadas, Wimbledon sticks to its traditional treats. It’s British to the core.
How Much Does It Cost?
Despite inflation, Wimbledon has kept the price fairly reasonable. As of 2025:
A portion of strawberries and cream costs £2.70, only a modest increase from previous years.
It includes ten Grade 1 Kent strawberries, hulled and served with a generous splash of cream.
It's still the most affordable thing you'll buy at Wimbledon.
Locals will tell you: “If you go to Wimbledon and don’t get the strawberries, did you even go?”
Sustainability and Sourcing
Wimbledon works with Hugh Lowe Farms in Kent, a family-run farm that supplies the tournament every year.
The strawberries are grown with sustainability in mind.
Any leftover fruit that isn't served is donated or composted.
Staff even check each batch for ripeness and quality—no mushy strawberries here!
So yes, your snack is classy and conscious.
A Social Media Icon
Forget celebrity sightings—Wimbledon’s strawberries are Insta-famous. Each year, thousands of people snap that iconic bowl.
It’s not just a dessert. It’s a summer aesthetic.
#WimbledonStrawberries regularly trends on Instagram and TikTok.
Influencers plan their outfits to match the dish’s red-and-white theme.
Even British Airways once served strawberries and cream on special flights during Wimbledon week!
Fun Facts You Didn’t Know:
Strawberries are served in white bowls to reflect the tournament’s classic look.
Wimbledon’s strawberries are never frozen—fresh is the only way.
There’s even a backup truck loaded with emergency cream on standby daily. Yes, that’s real.
Why We Love It
In a world of fast food and changing trends, Wimbledon’s strawberry tradition is comforting. It reminds us that simple pleasures still matter.
It’s elegance in a bowl.
It’s summer in a spoon.
It’s Britishness at its sweetest.
Final Thoughts
So the next time you see a bowl of strawberries and cream on TV during a match, know it’s more than just a treat. It’s a symbol of tradition, heritage, and the joy of the game.
Even if you never score a Centre Court seat, grab a bowl, find a sunny spot, and join in from wherever you are.
Ever had strawberries at Wimbledon? Or tried recreating them at home? Tag us in your pics and follow @Londonyaar for more quirky stories, guides, and hidden gems from London!