Pinterest Is Bringing Festival Inspiration Offline With Two London Corner Shop Pop-Ups
You've probably done this before.
You save a festival outfit.
Then another one.
Then a makeup look.
Then a hairstyle.
Then, suddenly, your Pinterest board has 47 different ideas and you're still standing in front of your wardrobe wondering:
“What am I actually wearing?”
Pinterest is now taking that very familiar festival-prep ritual and bringing it into the real world.
This August, Pinterest is transforming two London corner shops into temporary festival-ready pop-ups, giving festivalgoers a chance to turn the inspiration they've been saving online into something they can actually wear before heading into two of London's biggest festival moments.
The pop-ups are part of a wider UK campaign from Pinterest and e.l.f. Cosmetics, with locations in Brighton, East London and around Notting Hill Carnival. Pinterest describes them as being positioned en route to the events, effectively creating a final stop for beauty, accessories and festival inspiration before the crowds.
And if you're heading out this August, they might be worth adding to your plans.
What exactly is the Pinterest Corner Shop?
Think of a traditional British corner shop.
Now imagine taking that familiar idea and giving it a complete festival makeover.
Instead of simply picking up snacks and drinks, visitors can stop in for festival beauty inspiration, face gems, music, customisable cameras and festival merchandise before continuing their day.
Pinterest's concept is based around a simple idea:
Take what's saved on your Pinterest boards and bring it into real life.
The pop-ups feature a live DJ, a face-gem artist offering trend-inspired touch-ups and an e.l.f. Cosmetics activation showcasing festival-ready products including the Power Grip range. Visitors can also pick up customisable disposable cameras and other festival merchandise.
It's basically the kind of place you might visit when you're already dressed for the festival but realise:
“Something is missing.”
Maybe it's a little sparkle.
Maybe it's some face gems.
Maybe you want to change your makeup.
Or maybe you simply want something fun to take into the day.
The first London pop-up is happening in East London
If you're heading to a festival in East London this weekend, the first London Pinterest Corner Shop is the one to know about.
📍 Pinterest Corner Shop Takeover
Location: All Time Food and Wine, London, E3 4PH
Date: Saturday 22 August 2026
From: 12pm
Hosted by: LuvJus
Performances from: Pete & Bas and FT Queen Vic
The pop-up will be set up as a festival-season version of the traditional corner shop, with music, beauty activations and things to pick up before continuing towards the festival.
The email supplied for the campaign also says there will be a special appearance from Zara Larsson's makeup artist at the 22 August pop-up.
So if you're already heading east for the festival, this isn't something that requires a separate day trip.
It's designed to be part of the journey.
And then Pinterest heads to Notting Hill Carnival
The second London pop-up comes at a particularly good time.
Notting Hill Carnival returns on Sunday 30 and Monday 31 August 2026, with 2026 marking the event's 60th anniversary. The official Carnival organisation confirms Sunday is the family and children's day, while Monday is Adults Day and features the main parade.
Pinterest's second Corner Shop Takeover is planned for:
📍 Nisa Local
151 Ladbroke Grove, London, W10 6HJ
Date: Monday 31 August 2026
From: 12pm
Hosted by: Rita B
Performance from: MS Banks
The location is particularly relevant because Ladbroke Grove sits right in the heart of the Carnival area.
And there's an important reason to correct the original email's wording here:
31 August 2026 is a Monday.
It is the August Bank Holiday Monday and the main adult Carnival day — not Saturday. The official Notting Hill Carnival site confirms the Monday programme includes the main parade, sound systems and stages.
So if you're planning to visit the pop-up, make sure you're looking at Monday 31 August, not Saturday.
What can you actually do at the pop-ups?
This is where the idea becomes more interesting than a standard brand activation.
Get festival-ready with face gems
Face gems are having a serious moment.
Pinterest says searches for “face gems” are up 570% as part of its 2026 festival trend data.
And the pop-ups will have a face-gem artist offering free, trend-inspired touch-ups.
So if your festival outfit feels like it's missing something, this could be the easiest way to add it.
Think:
sparkle around the eyes
rhinestones
graphic details
colourful gems
and whatever fits the look you're going for.
It's also a good example of how Pinterest is approaching the campaign: not simply telling people what's trending, but giving them a way to physically try the trend.
e.l.f. Cosmetics is joining the festival preparation
The pop-ups also feature an e.l.f. Cosmetics activation.
One of the products being highlighted is the brand's Power Grip range, which makes sense for an event centred around festival beauty and long days out.
The broader partnership between Pinterest and e.l.f. is designed to connect beauty inspiration people discover on Pinterest with products and looks they can actually use. Pinterest says e.l.f. will also translate festival beauty trends into wearable looks through boards and Spotlight sponsorships.
So if you've been saving festival makeup inspiration, this is where the online moodboard starts becoming something you can actually put on your face.
There's also a DJ
Because what's a festival pop-up without music?
Both London activations are designed to have a live DJ playing feel-good summer music throughout the day.
The East London event also has performances from Pete & Bas and FT Queen Vic, while the Notting Hill Carnival takeover is hosted by Rita B with a performance from MS Banks, according to the campaign information supplied for the activation.
So you're not just walking into a shop, grabbing something and leaving.
The idea is to create a little festival atmosphere before you even reach the main event.
You can customise a disposable camera
This might be one of the more fun parts.
Visitors can get their hands on customisable disposable cameras, alongside festival merchandise.
And honestly, that feels very on-brand for 2026.
Festival photography has become incredibly polished, but disposable cameras have that completely opposite feeling.
You don't immediately see the photograph.
You don't retake it 14 times.
You don't spend five minutes deciding which Instagram filter to use.
You take the picture.
And find out later.
For a festival, that's arguably part of the fun.
Why is Pinterest doing this?
There's a bigger idea behind the campaign.
Pinterest's research says 71% of UK 18–24-year-olds surveyed feel they can be their real selves at a festival, while 69% said they feel more like themselves at festivals than in everyday life. Pinterest also found that Gen Z starts preparing for festivals around seven weeks in advance, with 64% saying that saving ideas beforehand helps them feel more confident expressing themselves.
That explains why Pinterest is a natural fit for this campaign.
A festival doesn't start when you walk through the entrance.
For many people, it starts weeks earlier.
You save:
outfits, makeup, hair ideas, nail designs, accessories, festival hairstyles
ways to customise your look and eventually you start building an entire aesthetic around the event.
Pinterest's corner shop is essentially taking that preparation process offline.
And Pinterest's 2026 festival trends are already getting interesting
If you're wondering what people are actually searching for, Pinterest's latest data gives us some pretty good clues.
Butterfly makeup +110%
This is part of Pinterest's Peak Poptimism! festival trend.
Think colourful, glossy and playful makeup with rhinestones, glitter and bold details.
Pinterest reports searches for butterfly makeup up 110% and rhinestone makeup up 270%. Searches for face gems are up 570%.
So that face-gem station at the pop-up suddenly makes a lot of sense.
Showgirl-inspired looks - +105%
Pinterest's Hot Tropic trend is all about going bigger.
Think:
feathers, fringe, gold, sparkle, bold hair
and plenty of drama.
Searches for “showgirl outfit” have risen 105%, while searches for “gold bandage dress” have increased 545%.
Basically:
If you've ever thought:
“This outfit is probably too much.”
Festival season says:
Not enough.
Denim mini skirts +200%
Pinterest also reports that searches for “denim mini skirt outfit” have increased by 200%.
Which makes sense.
A denim mini skirt is easy to build around.
Add:
boots
a crop top
a graphic tee
jewellery
a belt
some face gems
and suddenly you've got a festival outfit.
Pirate-inspired fashion is also trending
Another Pinterest 2026 festival trend is Swashbuckled.
And yes, it is exactly as dramatic as it sounds.
Pinterest says searches have risen for:
Pirate makeup: +140%
Pirate outfit: +70%
Scarf belt: +185%
Boots and shorts outfit: +205%
Corset top outfit: +50%
So if you want to turn up to a festival looking like you just walked off a pirate ship, apparently you're not alone.
The indie look isn't disappearing either
Pinterest's Shoegaze Aesthetic trend is basically the opposite of polished festival glamour.
Think:
thrifted band T-shirts
worn-in layers
flannels
windbreakers
messy hair
and an intentionally effortless look.
Searches for indie concert outfits are up 195%, while graphic-tee outfit searches are up 185%.
So whether you're going for maximalist glitter or “I found this T-shirt at a vintage shop five years ago,” there's apparently a festival aesthetic for you.
The biggest festival beauty trend might be face gems
Of all the numbers Pinterest has released, +570% for face gems is probably the one that stands out most.
And it explains why this isn't simply a beauty-brand activation.
The face-gem station directly connects the trend data with something visitors can actually experience.
You can see the trend online.
Save the inspiration.
Then walk into the corner shop and actually wear it.
That's the entire concept in miniature.
When should you visit?
If you're going to either event, the obvious answer is:
Before you head to the festival.
The corner shops are deliberately located en route to the festival moments they're connected with, rather than being positioned as standalone shopping destinations. Pinterest describes them as a final stop where festivalgoers can turn saved inspiration into their actual festival look.
So think of it as:
Get ready → visit the Corner Shop → add the finishing touches → head to the festival.
And because the London activations begin at 12pm, they're best suited to people who are heading out around lunchtime or later.
If you're heading to Notting Hill Carnival
There's another reason the second pop-up is interesting.
2026 marks 60 years of Notting Hill Carnival.
The first Carnival took place in 1966, and the official organisation is celebrating the Diamond Jubilee this year.
The 2026 Carnival runs across:
Sunday 30 August - Children's Day
Monday 31 August - Adults Day and main parade
The official site says Monday's main parade begins at 10:30am, with sound systems and stages operating from midday.
That means the Pinterest Corner Shop opening at 12pm falls right into the main Carnival-day atmosphere.
If you're heading towards Ladbroke Grove on Monday, the pop-up could make for an easy pre-Carnival or mid-day stop although, given the huge crowds and road restrictions around Carnival, I'd recommend checking the latest travel information before setting off.
Westminster City Council confirms that extensive road closures, restricted-access areas and transport changes will be in place around Carnival.
What should you actually save on Pinterest before going?
If you're planning your own festival look, these are some of the trends worth exploring:
For makeup
Butterfly makeup
Rhinestone makeup
Graphic eyeliner
Angel makeup
For a maximalist look
Showgirl outfit
Gold fringe
Sequins
Feathers
For an easy outfit
Denim mini skirt outfit
Graphic tee outfit
Boots and shorts
For something more relaxed
Indie concert outfit
Shoegaze aesthetic
Rockstar-inspired makeup
The fun part is that you don't need to copy any of these exactly.
Pinterest's whole point is inspiration.
Take one idea.
Mix it with another.
Add something from your own wardrobe.
And make it yours.
Two London dates to put in your calendar
📍 EAST LONDON
Pinterest Corner Shop Takeover
Saturday 22 August 2026
From 12pm
All Time Food and Wine, E3 4PH
Hosted by LuvJus
Performances from Pete & Bas and FT Queen Vic
Featuring e.l.f. Cosmetics, face gems, a live DJ, customisable disposable cameras and festival merchandise.
📍 NOTTING HILL
Pinterest Corner Shop Takeover
Monday 31 August 2026
From 12pm
Nisa Local, 151 Ladbroke Grove, W10 6HJ
Hosted by Rita B
Performance from MS Banks
Again, the activation features the festival beauty experience, e.l.f. Cosmetics, face gems, DJ sets and festival merchandise.
Note: The original campaign email describes 31 August as a Saturday, but 31 August 2026 is Monday and is the main Adults Day of Notting Hill Carnival. The official Carnival and council sources confirm this.
From saved Pin to festival look
The interesting thing about this campaign isn't really the corner shop itself.
It's the idea behind it.
For years, Pinterest has been somewhere people go to imagine what they want to wear, where they want to travel, what they want to cook or how they want their lives to look.
But festivals are one of those moments when inspiration can become reality almost instantly.
You save the outfit.
You buy the pieces.
You do the makeup.
You add the glitter.
You take the camera.
And then you actually go outside and live it.
Pinterest's London corner shops are designed to sit right in that final moment.
The inspiration is already on your phone.
Now you get to wear it.
So if you're heading to East London this Saturday, or making your way towards Notting Hill Carnival on Bank Holiday Monday, keep an eye out for the Pinterest Corner Shop.
You might just find the final piece your festival look was missing.
Save the Pin. Find the look. Then go live it.
For more London events, new openings, things to do and what's on guides, visit LondonYaar.com.
Follow @rohan.londonyaar for more London.